How Retailers Can Leverage Vanity Metrics vs. Actionable Metrics
Actionable metrics are numbers that help you understand why customers are behaving the way they do. Recent research shows that only 44 percent of marketers use analytics to make decisions. Use actionable metrics to analyze past customer behavior and to shape how future customers interact with your website.
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Chris Lucas is the VP of Marketing at Indianapolis, IN-based Formstack, a robust platform that helps users of all industries better engage with their customers and manage data.
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