How Retailers Can Leverage Vanity Metrics vs. Actionable Metrics
Start Marketing With Actionable Data
Analytics are great for collecting information about your website, but be sure to collect the right data. Don't be intimidated by analytics tools like Google Analytics. Your effort can pay off in time saved, better predictions and stronger ROI. When you move past the vanity metrics, you'll find that you rely less on intuition and more on real data.
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Chris Lucas is the VP of Marketing at Indianapolis, IN-based Formstack, a robust platform that helps users of all industries better engage with their customers and manage data.
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