How Retailers Can Leverage Vanity Metrics vs. Actionable Metrics
Page views, likes, full shopping carts … we all love numbers that prove our website is popular. The problem is that much of this data can be classified as vanity metrics. Unfortunately, vanity metrics don't provide real insight into the success of your website. For better analysis, turn to actionable metrics instead.
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Chris Lucas is the VP of Marketing at Indianapolis, IN-based Formstack, a robust platform that helps users of all industries better engage with their customers and manage data.
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