Shop Talk: How to Recruit the Best Affiliates for Your Brand

For instance, if the company for the affiliate program is Acme.com, go out and get the domain AcmeAffiliate.com and build it into a resource for that affiliate program. In the past I’d make the site look and feel the same as the main site, but now the affiliate site should be all about the affiliate program — e.g., details on applying, examples of creative, frequently asked questions, etc.