How to Reach Nonsmartphone Users With Interactive Technology

In this age of innovation, it's almost too easy to focus on the next big thing and leave behind those consumers who aren't moving quite so fast. Retailers need to integrate all channels, and interactive technology provides a means to do that as well as spur interaction with all types of consumers.

George Burciaga is the founder and CEO of Elevate Digital, a digital media company focused on developing interactive products that increase communication and enhance consumer access for retailers.