How to Reach Nonsmartphone Users With Interactive Technology

Even if customers do have smartphones, interactive kiosks provide a direct destination. Instead of having to pull out their own phone, the kiosk gets them where they need to go, providing relevant information framed with the retailer's branding and messaging. Interactive kiosks keep in-store customers focused on your brands and merchandise. Kiosks can also enhance retailers' interactions with customers. These machines act as an opt-in point for connecting with customers through other channels (e.g., email and social media).