How to Reach Nonsmartphone Users With Interactive Technology

Increasing Interaction With Kiosks
Interactive kiosks take it one step further, offering a channel for retailers to provide value through deals exclusive to that kiosk. For example, if a customer at Kohl's can't find a product in a specific color, he or she can use the in-store kiosk to have the item sent to their home with free shipping, an option not always available to mobile or online shoppers.