How to Reach Nonsmartphone Users With Interactive Technology

Interactive technology can help retailers bridge that digital divide. Technologies like touchscreens and kiosks reach beyond trends like mobile apps and QR codes to allow retailers to reach all consumers, not just those with smartphones.

Taking Advantage of the Touchscreen
For those consumers without smartphones, touchscreens provide a similar touch interface and access to important information that affects purchasing decisions. Touchscreen technology opens a portal for consumers to see product reviews, price comparisons and more, bringing this information right to their fingertips. And for the growing pool of consumers with smartphones, retailers still see the benefit of users browsing the content that's suggested for them, even allowing brands to emphasize different merchandise in-store than online.