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Compete's<%2Fa>%20panel%20of%202%20million%20consumers%20and%20the%20results%20of%20our%20Spring%202011%20Online%20Shopper%20Intelligence%20study,%20we're%20able%20to%20shed%20some%20light%20on%20consumer%20spending%20this%20Father’s%20Day%20and%20what%20e-retailers%20can%20do%20to%20best%20reach%20these%20shoppers.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fhow-reach-dad-fathers-day%2F" target="_blank" class="email" data-post-id="9040" type="icon_link">
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Online retailers captured only 6 percent of all Father’s Day-related searches last year (searches in which the search term used included "Father’s Day"). That means retailers potentially left millions of gift-seeking consumers out in cyber space! Investing more resources in Father’s Day-related terms could help you engage and convert more shoppers this time around.
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