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Compete's<%2Fa>%20panel%20of%202%20million%20consumers%20and%20the%20results%20of%20our%20Spring%202011%20Online%20Shopper%20Intelligence%20study,%20we're%20able%20to%20shed%20some%20light%20on%20consumer%20spending%20this%20Father’s%20Day%20and%20what%20e-retailers%20can%20do%20to%20best%20reach%20these%20shoppers.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fhow-reach-dad-fathers-day%2F" target="_blank" class="email" data-post-id="9040" type="icon_link">
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E-commerce will play an important role this Father's Day, with 34 percent of shoppers planning to buy their Father’s Day gifts online. While some of these shoppers know exactly what they will buy dad, many don't and will shop around online for the perfect gift. E-retailers need to effectively target these shoppers.
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