How to Reach Dad on Father's Day

Fifty-four percent of consumers plan to buy a Father’s Day gift this year. In total, they plan to spend an average of $70. Women are more likely to shower dad with love, with 66 percent of female respondents planning to buy a Father’s Day gift vs. 33 percent of men. Sons and daughters aren't the only ones buying gifts: 78 percent of consumers said they will buy a gift for their father/stepfather/father-in-law, 29 percent will buy a gift for their husband/partner and 5 percent will buy a gift for their son/stepson/son-in-law.