How to Prospect More Effectively

• What selections are available? Can you select by recency, monetary value, etc.? Often, the selections noted on the list owner’s data card are not the only ones available. For example, you may be able to select (or omit) based on product category, demographics or seasonal purchases. Caution: Don’t make the selects too tight. And don’t pay for selects you don’t need. Select charges are expensive, and they add considerably to the total cost of a list rental.