How to Prospect More Effectively (1,575 words)

When a test works, how should you proceed? When a new list performs to your criteria, retest the lists before you roll out. Continuations never hold up as well as the test. If, for example, you mailed 7,500 names on the test, mail up to 15,000 names on the re-test. If these results hold true, you're safe to roll out to continuation levels.