How to Prospect More Effectively (1,575 words)

Can you mail test lists that are out-of-category? Use lists that work out-of-category as a way to expand your prospecting universe. Although the success rate is less than testing in-category when you do find a winner, it opens a whole new universe of prospect names to mail. This is important if you want to grow your business beyond normal limits. This also can lead to new product development ideas.