How to Prospect More Effectively (1,575 words)
By Stephen R. Lett
You must prospect for new buyers to grow your business. But prospecting can be expensive.
Most catalogers prospect at an incremental loss*. Even so, acquiring new buyers is important to the health of your business. This month, I'll explore ways to prospect cost effectively for new buyers.
- Companies:
- Abacus
- Lett Direct Inc.
- Prefer Network LLC
- People:
- Stephen R. Lett
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