How to Profitably Use Mini Catalogs, Solos and Flyers

Solos

The definition of solos is derived from the practice of selling a single item. Ten years ago, solos usually were 11˝ x 17˝ pieces folded into four pages. Today, solo mailings are comprised of many self-mailing formats meant to promote and sell individual items, narrating extraordinary benefits of products usually of a higher price point. The information required to explain the features and demonstrate the benefits to persuade a prospect to buy warrants the dedicated real estate.