How to Profitably Use Mini Catalogs, Solos and Flyers

Generally, response rates from minis are two to three times the average of regular catalog mailings. Depending on the product and offer, response rates of 8 percent, 10 percent or 12 percent are not unusual.

Minis are conducive to a specifically identified customer group that’s demonstrated a preference for your merchandise. Simply stated, you’re giving customers more of what they’ve already told you they want to buy.