How to Profitably Use Mini Catalogs, Solos and Flyers

The mini format also is practical supporting collateral at trade shows and industry events. Highlighting featured products or services with additional copy points, editorial content and detailed benefit descriptions may prove cost-efficient and functional.

While the format’s mailing opportunities are excellent complementary strategies to your current mailing sequence, also try binding the mini into your regular catalog edition. If you can segment your database to identify targeted customer groups, and your catalog printer can selectively bind in minis, you can customize the catalogs and potentially offset the expense with funding from manufacturers.