How to Profitably Use Mini Catalogs, Solos and Flyers

The mini often is used as the format for a bounce-back or a package-insert program. And because of the lower page count and the lighter overall weight of the piece, a mini’s format is ideal for introducing new products, cross-selling and advertising slow-moving inventory.

If your company’s order-entry system can identify specific elements of a customer’s order (e.g., brand, model number, manufacturer), then you can do some selective marketing using a specific version of the mini catalog inserted with the outbound package. Tip: Ask your manufacturing partners for funds to offset the mini’s cost of advertising their products.