How to Profitably Use Mini Catalogs, Solos and Flyers

- feature only the private-label products;
- offer special bundles (e.g., entire assortments, two-for and three-for offers);
- introduce new merchandise and new packaging; and
- highlight new product formulas, upgrades and closeout specials.

Another advantage of a mini is the chance to use this format for clearance sales, close-out specials and merchandise liquidations. The format is economical, and clearances and close-outs inherently warrant a high-density merchandise assortment.