How to Profitably Use Mini Catalogs, Solos and Flyers
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Other b-to-b cataloger advantages: You know your customers’ budgeting cycles, standard industrial codes and product-buying histories.
With all of this information, plus a customer database of transaction records, you can create a profitable direct mail piece. Here’s how to selectively target your customers with specific product offers.
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- Companies:
- J. Schmid & Assoc.
Gina Valentino
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