How to Profitably Use Mini Catalogs, Solos and Flyers

Flyers can be inserted into outbound packages. Generally, a 2-percent to 5-percent response rate is achieved with this type of insertion program.

Conclusion

With each supplemental contact — minis, solos and flyers — customers get additional marketing communication from you. Keeping your company name and products top of mind among your customers is a strong building block to brand loyalty.