How to Profitably Use Mini Catalogs, Solos and Flyers

Flyers are exceptionally useful for your sales team because the data contained in them is more technical and informational in tone, rather than being used as a direct selling vehicle. Your salespeople can have the critical sales conversations with customers, as well as provide detailed specification sheets. This “leave-behind” flyer gives a customer a level of comfort reviewing the product features, manufacturer’s recommendations for use and product-performance guidelines. Manufacturers often provide flyers to their distributors’ sales teams to support new-product introductions or product upgrades. In negotiations, a supplier may want its logo, contact name, phone number and Web address printed on the flyers.