How to Profitably Use Mini Catalogs, Solos and Flyers

To get these financial percentages, ask your accounting department for the year-end profit-and-loss statement from which you should be able to quickly see the percentages for cost of goods, fulfillment, and general and administrative costs.

Flyers

A flyer is similar to a solo mail piece, except it isn’t a self-mailer. A flyer either is inserted into an envelope or used as a sell sheet for an item or product line.