How to Profitably Use Mini Catalogs, Solos and Flyers

The inputs allow you to create “what-if” scenarios. The components noted as “calculates” are formula-driven and are determined from the inputs. Note: With most financial formulas, the calculations use the net sales number (i.e., gross demand, minus cancels, minus returns). For ease of explanation, this example assumes there are no cancels and no returns. Thus, the calculations use gross demand sales.