How to Profitably Use Mini Catalogs, Solos and Flyers

One successful strategy to use for solo mailings could be to identify an expensive item that:
- represents the top of the line in its class;
- potentially is a new product that enhances the assortment; and
- has a multitude of features that translate into unique benefits.

After you’ve identified the product to highlight, write new copy to support the design and layout of the solo mail piece. By emphasizing the product’s impressive features and benefits, you’ll reinforce the purchasing decision.