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Joe Keenan
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and Catalog Success
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3. Joseph also listed his top questions multichannel merchants should ask vendors when product sourcing. These include the following.
* Which other vendors carry your product line?
* Do they have off-price merchandise?
* How easy is it to reorder?
* When is the delivery date?
* Do vendors have arrangements for affiliate advertising?
* Do they have a catalog? Web site?
* Can you exchange nonselling goods? This agreement needs to made up front, Joseph said. “It won’t work with closeout goods,” he added.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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