How Product Recommendations Can Connect Your Brand to Consumers

Does it work? In a word, yes. Amazon.com, for instance, generates $19,000 per minute from sales on recommended products alone.

According to Forrester Research, U.S. retail e-commerce sales are expected to reach $279 billion by 2015. However, retailers in this new age are far from reaching the finish line. Mobile and social commerce are both nascent technologies still in their infancy, but they'll only extend the era of the empowered shopper.