How Product Recommendations Can Connect Your Brand to Consumers

Recommendation technology, a key source of product comparisons, provides an easy-to-use, content-rich experience that helps guide shoppers through a store's inventory quickly while giving them more confidence in the buying process.

Product recommendations also have been proven to keep shoppers on a store's site longer, resulting in more products viewed. Additionally, product recommendations provide a more engaging experience, thus extending the value of a retailer's overall search engine optimization investments. Such recommendations are more meaningful to a specific consumer because they can be based on that person's prior purchasing behavior as well as other variables, such as website visits, products previously viewed and social network attributes.