How Product Recommendations Can Connect Your Brand to Consumers

It's a growing problem, given that 98 percent of online shoppers leave the store or abandon their cart prior to purchase. Consequently, it's a paramount concern for all retailers to connect and convert those browsers into buyers before they abandon the store. In short, it's all about closing.

One answer is omnichannel retailing — i.e., seamlessly displaying engaging content across all channels. And one of the best ways to do that is by investing in category content backed by product recommendation technology.