How Product Recommendations Can Connect Your Brand to Consumers

Simply put, in order to reach these consumers you have to have a consistent presence in a lot of places. As shoppers move in, out of and across all channels — sometimes at the same time — you have to be able to connect with them on their terms.

Here's why: Nearly 50 percent of shoppers use technology to save time. A 2010 survey of U.S. consumers found that 88 percent are more likely to choose a company that allows them to connect to it via online search, mobile phones or a self-service device. These changes in retail behavior are playing out daily and will only get greater. According to a study by PricewaterhouseCoopers, 65 percent of U.S. respondents already shop across at least two channels and 21 percent shop across up to five channels.