How Product Recommendations Can Connect Your Brand to Consumers

Welcome to the new age of retailing: the internet, social media, tablets and smartphones, to name but four, present new challenges for retailers. Because of these new channels and technologies, consumers rarely need to travel down just one road to do their shopping. They are, in a very real sense, moving targets that weave in and out at will, doing their shopping through different channels, from a PC to mobile application to a TV shopping network. Whatever channel is most convenient to them at the time is the one they'll use to connect to your store.