How to Prepare Your Website for Peak Traffic

Don’t think that holiday shoppers are a forgiving bunch, either. These same online shoppers report little tolerance for poor web performance, even during periods of peak traffic when they realize that your site is likely inundated with visitors. According to the Gomez survey, 67 percent of consumers said they expect websites to work well regardless of how many visitors a site may have at any given time. In addition, 78 percent of respondents indicated they'll readily switch to a competitor’s site if they encounter slowdowns, errors or transaction problems.