Copywriting: The Power of YOU

Lands’ End uses a call to action in the same phrase where it refers to me — that makes it strong, too.

Being a copy snob, I never expect discount Web sites to have good copy, so SmartBargains took me by surprise with a nice bit of writing:

Lightweight cashmere caresses your skin and flatters your shape. This crewneck sweater is slightly sheer, allowing a hint of the layers beneath to peek through. The effect is stylish, chic, and a little sexy.