Copywriting: The Power of YOU

Says It’s ‘Premium’
We’re much closer, simply because not only has this copy told me it’s premium, but it’s also told me the sweater will take me from spring through fall. I see myself wearing this a lot.

Lands’ End writes:

Add this single-layer Cashmere Tee sweater to your wardrobe because it’s unmistakably feminine, beautifully made and will never go out of style.