How a powerhouse of a word can pay big dividends

By Carol Worthington-levy

Now let’s see what L.L. Bean does with this same basic product:

L.L. Bean’s premium cashmere sweater is now available in a lighter weight you can wear in every season. Made of the softest two-ply cashmere, in a loose knit that’s ideal for warmer weather. Designed to take you from spring right through to fall; also nice to have on hand for cool evening breezes or chilly air conditioning. Roll-edge detail at neck, cuffs and hem.