Copywriting: The Power of YOU
How a powerhouse of a word can pay big dividends
Another seller of a similar sweater writes:
Soft, luxurious Italian cashmere from a world-famous Italian mill in a fine 12-gauge knit. Tubular trim at neck. Long sleeves. Rolled edge at cuffs and hem. Hits at hip.
At least it’s building a story about quality — but I still don’t see myself wearing this sweater.
- Companies:
- Lenser
- New Pig Corporation
- People:
- Carol Worthington-Levy
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