How a powerhouse of a word can pay big dividends

By Carol Worthington-levy

Wouldn’t it be nice to be treated with a little more respect? Here are some examples to show how you can speak directly to your customers in a way that they can relate to you and at the same time feel respected.

Rehumanize Yourself
Why does “you” work so well to fill that very human need? How can it be used to enroll a customer to consider and buy? And what are the alternatives?