How a powerhouse of a word can pay big dividends

By Carol Worthington-levy

Think about your introduction letter. So many intro letters kick off with catalogers saying how great they are and how lucky the reader is to have access to all these products. Yawn! It’s only relevant if you can turn the message around to be about your customer first.

Headlines throughout your catalog also benefit from “you” or the written emphasis being about the reader’s needs, not about your greatness.