How a powerhouse of a word can pay big dividends

By Carol Worthington-levy

And here’s copy for a similar product from industrial safety products cataloger New Pig:

When you need a scraper mat that provides outstanding performance as well as a distinct, upscale design, install a Waterhog™ Grand Premier Mat. This attractive rectangular mat with a single half-oval end is ideal for offices, restaurants, banks, supermarkets, hospitals, retail stores or anywhere that demands functionality and beauty.