How a powerhouse of a word can pay big dividends

By Carol Worthington-levy

Even With Parity Items
For example, when selling a parity product like a floor mat for the entrance of a building, there doesn’t seem to be many personal ways to talk about it … Then again, here’s some copy from one seller:

Scraper Mat is designed for outside light traffic entrance areas with up to 50,000 people per year. Backed vinyl loop matting. Soft open mesh surface traps, holds and hides dirt and water.