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If you’d asked last year what I thought the strongest word in catalog and direct selling was, without hesitation I would have said, “FREE.”
“Free” always tests strong. Even in e-mail subject line scenarios where you’d expect spam filters to knock them out, response is so strong that it more than makes up for the ones filtered out.
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- Companies:
- Lenser
- New Pig Corporation
- People:
- Carol Worthington-Levy
Carol Worthington-levy
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