How Pottery Barn Sites Got Noticed

While Shea of PotteryBarn.com says it was “exciting to play around on Google and see us come up on the first page,” she says that Pottery Barn’s goals went beyond that. “ROI is always first and foremost the most important thing to us,” she notes. “We’re not that interested in simply driving traffic to the site. We were more interested in driving highly qualified traffic — traffic that would convert.”