How Pottery Barn Sites Got Noticed

“We were able to dramatically increase the number of pages that were indexed and were able to impact Pottery Barn’s total revenue,” says Stuart Larkins, vice president of search at the Performics marketing division of Doubleclick, which worked with Pottery Barn on its NSO program.

Larkins says the key to the program is two-fold: getting a client’s site crawled, then optimizing the site to get higher rankings on search engines like Google. “Statistics say 80 percent of consumers look at the first page,” he points out.