How Pottery Barn Sites Got Noticed

“For a company like ours that has very strict ROI goals and standards, it was really important for us to be in there with natural search,” says PotteryBarn.com Marketing Manager Karen Shea, explaining how the company’s PotteryBarn.com, PBTeen.com and PotteryBarnKids.com sites reevaluated their natural search optimization performance last year.