How to position inserts within your prospecting and retention media mix

By Shari Altman

A cataloger with both apparel and accessories catalogs can cross-market accessories to apparel buyers by promoting the most popular “first purchase” accessory item in their packages. An insert will allow you to have a special offer and focus more on those most popular prospecting items that likely will be the first purchase existing customers make when expanding their buying with you to an additional category.