How to position inserts within your prospecting and retention media mix

By Shari Altman

Headsets.com even will test with a simple, photocopied insert to gauge basic customer interest before spending more money in promoting a particular item or offer, Faith says.

2. Introduce new products to your existing customers. Barb McCann, marketing specialist at DrawingBoard Printing, says that inserts are an important element in the stationery cataloger’s strategic marketing plan. “We include inserts for selected products into our monthly direct mail promotions to generate add-on sales for products not featured in our catalogs, such as our personalized calendar business,” she says.