How to position inserts within your prospecting and retention media mix

By Shari Altman

4. Access true hotline buyers. Bagdan points out that package inserts allow you to reach hotline buyers even before their names are on the market. If your success rate with prospecting demands hotline names, inserts should be a component of your prospecting strategy.

Strategic Retention Benefits
1. Test products and concepts “on the cheap.” “Inserts in your own packages are close to free,” Faith points out. You can test anything in your own packages, easily, inexpensively and quietly.