Proper Positioning
How to position inserts within your prospecting and retention media mix
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Shari Altman
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3. Reach untapped audiences you couldn’t otherwise capture profitably. Billing statement stuffers and similar kinds of inserts enable you to reach new audiences, some of which have large prospecting volume potential. Faith suggests catalogers “be open to testing new [insert] forms; you never know when you will find something that works.”
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Shari Altman
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