How to position inserts within your prospecting and retention media mix

By Shari Altman

But there are countless other strategic benefits of including inserts in your prospecting. The assorted retention plans that can help you achieve overall business goals are worth looking into. Consider the strategic value of inserts for prospecting and retention separately.

Strategic Prospecting Benefits
1. Inserts are an inexpensive way to test. Both Jill Eastman-Vidal, director of third-party marketing at 1-800-FLOWERS.COM, and Mike Faith, CEO and president of Headsets.com, stress this point.